+39.6%
Rethinking B2B LinkedIn Content
Grew the company LinkedIn audience by 39.6% from February to December 2025 by changing the content mix and framing otherwise ordinary corporate updates around people, outcomes and relevance.
Read the storyMarketing strategy B2B growth PropTech & technology
Eric Low
B2B Marketing Manager
Practical B2B marketing, shaped by doing the work.
I'm a B2B marketing professional with more than 12 years of experience, currently working as Marketing Manager at ServeDeck Innovation. Much of my work sits between strategy and hands-on execution — shaping content, supporting lead generation, building industry visibility, developing partnerships, and finding better ways to make technical B2B stories relevant.
12+
Years in marketing
B2B
Growth & positioning
Strategy
Plus hands-on execution
Technology
B2B & PropTech
Selected Work
Recent impact in B2B marketing
Decisions, experiments and lessons from hands-on marketing.
RM20K
Collaboration and Partnerships
A previous SME campaign where a MyDebit partnership supported a RM20,000 prize pool and reinforced a lesson I still use today: relationships can open the conversation, but data and mutual value help turn access into collaboration.
Read the storyLean Team
Marketing With Lean Resources
When time, budget and people are limited, the challenge is deciding what deserves focus. I separated demand generation from broader brand activity instead of trying to make every campaign do everything.
Read the storyLatest Thoughts
Notes from doing the work
Experience first. Lesson second. Framework third.
Sometimes the Subject Isn't Boring. The Framing Is.
A product feature, a training session and a partnership announcement can all sound ordinary. Sometimes the reader simply hasn't been given a reason to care.
Read articleYou Can't Prioritise Everything
When the team, budget and time are limited, the hardest part is not finding ideas. It is deciding which worthwhile activities deserve more attention right now.
Read articleFrom Campaigns to Calories
What losing weight, gaining it back and rebuilding the process taught me about objectives, measurement, iteration and sustainable progress.
Read articleSpeaking & Industry Conversations
I enjoy sharing practical experiences from B2B marketing — especially the decisions, experiments and lessons that come from working in lean teams and growing companies.
I'm open to relevant panels, fireside chats and industry discussions on practical B2B marketing, content positioning, collaboration, lean marketing prioritisation, and the shift from doing the work to leading it.