Rethinking B2B LinkedIn Content
Moving beyond generic festive and product-led posts by bringing in training, team stories, company wins, and stronger framing for otherwise ordinary corporate updates.
Read the storyEric Low
B2B Marketing Manager
Practical B2B marketing, shaped by doing the work.
I'm a B2B marketing professional with more than 12 years of experience, currently working as Marketing Manager at ServeDeck Innovation. Much of my work sits between strategy and hands-on execution — shaping content, supporting lead generation, building industry visibility, developing partnerships, and finding better ways to make technical B2B stories relevant.
Selected Experience
A short snapshot of where I am today. The full career story lives on the Career page.
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Marketing Manager
ServeDeck Innovation Sdn Bhd
Current role · B2B technology / PropTech
Selected Work
Decisions, experiments and lessons from hands-on B2B marketing.
Collaboration and Partnerships
Why I keep coming back to one idea: relationships may open the conversation, but useful collaboration still needs mutual value and a reason for both sides to say yes.
Read the storyMarketing With Lean Resources
How I think about choosing what deserves the team's time, budget and attention when a lean marketing function cannot pursue every opportunity.
Read the storyLatest Thoughts
Experience first. Lesson second. Framework third.
From Campaigns to Calories
How treating a personal fitness goal like a long-term marketing project changed the way I thought about objectives, milestones, data, iteration and consistency.
Read on LinkedInData Is Useful Only When It Changes a Decision
A recurring theme in my work: dashboards and metrics matter less than whether they help teams decide what needs attention next.
Website version coming soonFrom Doing the Work to Leading the Work
Reflections on becoming a marketing manager while still staying close to execution — prioritising, guiding a lean team, and learning when to step in and when to let others own the work.
Coming soonSpeaking & Industry Conversations
I enjoy sharing practical experiences from B2B marketing — especially the decisions, experiments and lessons that come from working in lean teams and growing companies.
I'm open to relevant panels, fireside chats and industry discussions on practical B2B marketing, content positioning, collaboration, lean marketing prioritisation, and the shift from doing the work to leading it.