Article categories

  • Personal Growth
  • Project Management

From Campaigns to Calories

I once lost around 30kg, gained it back, and eventually realised the lesson was not really about weight. It was about systems, milestones, data, adjustment and why extreme short-term effort is rarely the same as sustainable progress.

Coming soon
  • Leadership

From Doing the Work to Leading the Work

Becoming a manager did not suddenly make the workload disappear. It added prioritisation, stakeholder alignment and responsibility for someone else's development on top of the work that still needed to get done.

Coming soon
  • Content
  • B2B Marketing

Sometimes the Subject Isn't Boring. The Framing Is.

Training posts, product updates and company milestones can all look ordinary on paper. What changed for me was learning to look for the angle: the people, the outcome, the tension, or the reason someone outside the company should care.

Coming soon
  • Lean Marketing
  • Leadership

You Can't Prioritise Everything

In a lean team, trying to push lead numbers while giving equal attention to broad branding can leave both half-done. Sometimes the manager's job is to force clarity around what matters most right now.

Coming soon